Funlightenment
WHEN: 2021
CLIENT: Blue Bunny
AGENCY: FCB
MY ROLE: VP/Creative Director
To reposition Blue Bunny Ice Cream we launched a 360 integrated campaign introducing the world to Funlightenment and its spiritual leader Blu. A guru of sorts, or as we liked to call him, a “Bluru”.
When Covid hit, we launched the #IceScreenTruck” and made sure people could still find Funlightenment.
Results:
$1.14 billion earned media
14.7 million social media impressions
+24.6% sales in in truck tour markets
Awarded with Reggie Gold (Yup, that’s the award for campaigns that “make the cash register ring”.)
