Ways In
WHEN: 2016
CLIENT: UnitedHealthcare
AGENCY: Leo Burnett
MY ROLE: Associate Creative Director/Copywriter
WHAT:
We used medical codes (yes they’re real) to show the different ways you could get into the complex healthcare system, and how UnitedHealthcare could help you get out.
RESULTS:
Unaided awareness up 20%
Customer trust up 15%
Brand impression up 23%
RECOGNITION:
Cannes Lions Gold
